The #ILookLikeAnEngineer Hashtag Challenges Stereotypes On Twitter

It all started with a recruiting ad for a tech company, OneLogic, seen in transit stations in the San Fransisco area. It featured a woman in a black t-shirt and glasses against a white background, with a positive quote about the team she works with. Innocuous enough. But then people started commenting about the ad on social media. One Facebook user said: "But I'm curious that people with brains find this quote even plausible and if women in particular buy this image of what a female software engineer looks like."

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shan palmer